"Nobody tells this to people who are beginners.."

How is it already March? I am so excited to have just finished my first event of the season, and two more to go this month! April + May are completely booked and then Summer brings a few more boat days + husband time. I hope to recap my time at SEE Sessions on the blog this week and give y'all a little "behind the scenes" look at some recent projects!

After much consideration, I am looking forward to reworking my services + team so 2016 dates are reserved only for full-service clients! This means, VAD will be your designer, through-and-through. You can add florals and/or stationery to this package or I can point you to someone fit for the job! I am only taking on one client per month at the most and a few creative projects that I curate, style and execute. After only two years of business, I've learned so much about myself. I invest SO much time, energy, money and emotion into each of my clients and projects. I am an open book, totally transparent and wouldn't change that for the world. However, that leaves plenty of room to go above and beyond without getting the credit or appreciation one deserves.  I know others with similar personality traits, in any industry, who go through the same thing. Here's to saying "no" more!

So thankful for Ashely Upchurch Photography for capturing some shots of me working on a recent collaboration for Cottage Hill Magazine.

Victoria Austin Designs Ashley Upchurch Photography Wedding Styling Fairhope AL

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” -Ira Glass

Victoria Austin Designs Wedding Stationer Stylist Florist South Alabama, Gulfcoast
Victoria Austin Designs Wedding Stationer, Florist, Stylist South Alabama Fairhope Gulf Coast

That amazing quote was shared at SEE Sessions last month in Nashville and really spoke to me. I am sure other vendors can relate to getting "stuck", especially while trying too hard to create, make a living and stay busy. It's a tricky slope but we've got to stick with it!



Recent Design Work

Alright today's post is subpar. I only say that because I try not to clump a lot of different work or inspiration into one blog post. But lately I have had a lot of small projects that I have enjoyed creating and I want to share them with you!


Spring/Summer Wedding Invitation Proofs

I love this soft and fun invitation suite. The pops of coral and blush tones add a girly and modern touch to the otherwise formal and traditional pieces. You can see my beginning inspiration for this suite here.


Spring/Summer Wedding Invitation Proof

This invitation suite is so refreshing to work on. I love the traditional and timeless look of an all-calligraphy invitation. I am more than excited to see this one come to life and am only sharing because I know that the final product will be completely different than the photo above; it will be printed through letterpress. | photos to come late summer |


Spring Wedding Invitation Sample

I created this sample suite for Brittany Lott, wedding planner at Elle Affairs, to use as part of a styled shoot for All About Bham. I loved the florals (especially after the harsh winter) so much that I used it (again) as a sample set in my booth at The Grand Hotel's Bridal Show in Point Clear, Alabama.

| more on both of these events, coming soon |


Custom Calligraphy Tags

Photos of how the client used them | coming soon |


Envelope Calligraphy

Eek! Fun order since I am a beginner with calligraphy. I loved helping Rachel and Megan add a pretty final touch to their wedding invitations. Side note… I am getting a much-needed manicure tomorrow.


Hope you like my latest work! XO